The go-to bridal designer for romantic sparkle and romance, Anna Campbell, has today launched its annual collection. Named Wanderlust, the campaign for the dreamy 13-piece collection was fittingly photographed in free-spirited Byron Bay on the New South Wales coast. Fit for the modern bohemian bride, Wanderlust features exclusive embroidered fabrics, floating silks, custom-designed laces, sexy new silhouettes and mesmerising hand-beaded embellishments.
“This collection was all about staying true to the incredible embellishments and unique lace adornments that have become iconic to Anna Campbell, but reinvigorating these details for a modern bride”, says designer Anna Campbell.
“Aside from the incredible quality we achieve, one of the true advantages of continuing to design and hand-make dresses in Melbourne is that we have the flexibility to tailor each bride’s dress uniquely for her, choosing the most flattering and comfortable lace or silk silhouette for her shape and style, and ensuring every sparkling detail is perfect. Our brides know that when they step into their dress on their wedding day, everything is going to not only fit beautifully, but also feel incredible”, says Anna.
Brides looking for the ultimate bridal statement will be drawn to the decadent Wanda Dress, a dress first designed by Anna for one of her closest friends. Created from a tulle fabric luxuriously hand-beaded with thousands of hand-sewn sequins, sparkling glass beads and pearls, the Wanda brings glamorous all-over sparkle with the option for brides to choose a draped sleeve for extra drama and coverage.
For me, the other collection highlights include the range of jaw-dropping open backs with shimmering details, and unique hand-drawn embellishments, such as the 3D floral appliqué of the Paige Dress, made from raw cut ribbon and silk organza, with sparkling glass beads and ivory pearlescent shimmer.
As with all Anna Campbell collections, each dress is individually hand cut and sewn in Melbourne, Australia with the option to customise to suit each bride’s fit and style: think luxury fabric skirt options, added draped or capped sleeves, or additional custom embellishments for a little (or a lot!) of extra sparkle.
The Wanderlust collection is priced from AUD$2599 and is now available via the Anna Campbell Melbourne boutique, Australian and international stockists , or the Anna Campbell e-boutique.
Wanderlust by Anna Campbell Creative Credits
Photography & Videography | Lost in Love Photography | @lostinlove_photography
Makeup | Melonie Santos | @meloniesantos
Hair | Luciana Rose | @lucianarose
Dresses | Anna Campbell
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