Anna Campbell Launches ‘Ceremony’

Anna Campbell ‘Ceremony’

A few weeks ago, Anna Campbell celebrated the global launch of its 2017 Collection ‘Ceremony’ with an intimate, salon-inspired media event at the Melbourne Flagship Boutique.




 I was treated to the exclusive first glimpse of the Ceremony collection, where models were adorned with sparkling headpieces, hand-embellished gowns and the inaugural range of Anna Campbell earrings, shimmering down the runway.


ac_ceremonylaunch_2o0c0416_sdriscoll-277 The event marked the beginning of the Armadale Trunk Show week, which will see lucky Melbourne brides visiting the High Street, Armadale boutique to be among the first to try these dazzling gowns, with other Australian and international trunk shows across the Americas, UK and Europe to follow shortly after.


Ceremony has been such a long work in progress for Anna Campbell as a brand, as we have transitioned towards a more structured design, while retaining our signature sparkle!  To be here with cocktail in hand, celebrating what has been an incredible design journey is so exciting, and I just can’t wait to see our Australian and international brides trying Ceremony dresses on this week!”
– Designer Anna Campbell.


The event was meticulously styled by local favourite, Nomad Styling, including stunning floral features in soft ivory and mottled green tones by Botanica Fresh Flowers.


As models showcased dresses of delicate ivory lace, hand-embellished beading and trumpet skirts, I sipped on fresh, fruit-laden cocktails by local talents, By The Glass, and nibbled on a fair few sweet treats.


All eyes now turn to New York Bridal Week where Anna Campbell’s Ceremony collection will launch the One Fine Day runway event, ahead of showings with international media and buyers in New York, LA and London.


The Ceremony collection is priced from $4,000- $9,000 AU and is now available at the Melbourne flagship boutique and online via


Australian and international trunk shows will begin from October 2016 and appointments can be made by visiting

If you want to see the editorial of the full collection, visit our previous post.



Stefani Driscoll Photography | @stefanidriscollphotography |

Event Credits

Event styling | Nomad Styling | @nomadstyling |

Flowers | Botanica Fresh Flowers | @botanicafreshflowers |

Cocktails | By the Glass | @by_the_glass_ |

Calligraphy | Michaela McBride Calligraphy | @mmcbridecalligraphy |

Leave a Reply