Collaborations in the wedding industry are such important things. When creatives from different backgrounds get together and share their ideas – beautiful things happen! That is indeed the case for Sydney-based fashion designer Moira Hughes and Australian stationery startup Paperlust.
Choosing wedding stationery has a lot in common with choosing your wedding dress: it’s a once-in-a-lifetime purchase that you usually make right at the start of wedding planning. Both choices have a huge influence on the rest of your day, and once you choose them everything else starts to come into focus. Both your wedding dress and wedding stationery are usually kept for decades after your wedding to bring your memories flooding back anytime you look at them. Needless to say, Moira understands the wedding dress side of this better than anyone.
“A wedding invitation sets the feel for your wedding, so it is important to make the right impression! Your guests will often receive it months in advance, so it needs to be worthy of display and set the tone for the best day of your life”, says Moira.
With such a deep understanding of what brides are looking for, and such an eye for beautiful details, it was always going to go well when Moira decided to turn her talents to a stationery line. Moira worked with our print design experts to turn her vision into reality, starting with an inspiration board filled with beautiful textures, colours and design details.
Designers from Paperlust worked with Moira to pick the best elements of the inspiration and pull it all together into key pieces. Moira’s designs combine matte paper, metallic foil details, smooth white ink and translucent paper to creates a rich palette of textures.
The moody black, blue, gold and ivory colour palette is sophisticated and regal and the script typeface is feminine and flowing. Remind you of anything? Moira’s aesthetic is all over this and we love it! Sending out a wedding invitation sets the tone for your big day and gives guests a sneak peek of what is to come. We can’t think of any better tone than that.
The entire set is designed to mix and match, so whether you just need invites and RSVP cards or you want every card possible, you’ll have a classic, beautiful invitation suites.