Based in England, The Bridal Edit, are a highly curated fusion of fashion and bridal where the coolest and most current in bridal design from around the world comes together in the place. With a high number of Australian designers such as Anna Campbell, Grace Loves Lace and Karen Willis Holmes on their books, you know that we’re leading the way in worldwide bridal fashion! It’s an excellent platform to help expose local designers to the International Market as the brides in England are obviously loving what we have to offer! I caught up with founder Laura to find out a bit more about her and The Bridal Edit…
Who is your ultimate bridal muse?
It has to be a combination of two.
Rime Arokaky for her utter self coolness and rock n roll vibe, and for producing wearable dresses that push the boundaries in terms of style and trends. Each Gown has the ‘rime’ stamp on it. My other bridal muse has to be the legendary Charlie Brear, my loyalty to Charlie stems from years of seeing each collection and working with these dresses. For me Charlie Brear is the ultimate queen in bridal separates and each season brings something different to her collection.
Describe your dream wedding gown?
This has to be the hardest question when daily I see so many beautiful dresses. But for me it would have to be something quite edgy and one that would most definitely include separates, a feathered skirt and leather jacket might be right at the top of my list.
What style of bride does The Bridal Edit accommodate for?
We have 6 style categories, Luxe Love, Bohemian Beats, Vintage Vibes, Classic Collaboration, Modern Musing and Fashion Forward. I believe this will really help brides start out their journey quite simply depending on what style category they think they might most be drawn too relating to their personality and fashion they currently wear.
What about brides of different budgets?
The Bridal Edit is an edit of the industries finest. We have done the hard work for the brides and curated the most wanted designers all under on platform. I believe that there is something for all budgets from £1000 upwards.
What do you think are the trends for wedding gowns in 2018?
Layering. This trend is not going to go away anytime soon, the freedom it gives brides to create their own bespoke look is incredible.
Low back. You’ve got to love a low back, and designers are still creating ‘ wow’ worthy love back dresses for next season.
Details. We are seeing ‘feature bows’, botanical styled lace, laser cutting and embellishment. Designers are exploring ways to create a signature look to their collections.
Why do you think Australian designers are making such a big splash in the UK market?
Am I allowed to say because they are so damn cool? I think the Australian bridal industry is leading the way currently. Brand awareness and imagery is key in the current social media world. The Australian designers know how to pull off campaigns and continuous editorials throughout the year. Social platforms like Instagram is where UK brides are thrown into a world of visual beauty and are connecting with these designers and wanting to know how to get their hands on them.