If you’re anything like me you’ve been waiting all week for this, the day that the much loved Aussie brand Grace Loves Lace launches their 2019/20 collection. They’ve called it their most innovative and creative collection to date, and you’re not going to be disappointed!
The ‘La Bamba’ collection, inspired by the famous song and dance, features 13 new gowns alongside an exclusive range of apparel, jewellery and accessories – designed for celebration and movement.
The new collection is marked by metallic laces and burnout silks designed in-house, alongside the brand’s first silk gown capsule – all in comfortable fits and playful silhouettes constructed with dancing in mind.
“As the original disruptors, we feel it’s our duty to turn it up a notch – giving women the excitement and authenticity they deserve. La Bamba is truly ‘luxury you can dance in’ – high impact gowns that don’t sacrifice wearability,”
Founder and Creative Director Megan Ziems
“Our vision has been to create gowns that are dramatic and effortless – fabrics and shapes that have visual impact whilst still being lightweight and easy to wear, rather than traditional, restrictive dresses that don’t allow women to move freely.”
It’s the brand’s first collection with new Head of Design – Rosie Keating – on board. Keating worked alongside Ziems and together they developed exciting fabric combinations, including metallic elements, stretch lace and embellishments.
“We wanted to create bling without the bling –gowns that shine and shimmer on the skin withoutheavy adornment and embellishment. We focusedon the scale and placement of fabric to contour thebody, and using stretch lace to flatter and highlight every curve and increase wearability,” said Ziems.
The duo’s aim was to give modern women a highly diverse offering – from the directional metallic lace designed in-house, to the buttery soft silk capsule of bias-cut Crepe de Chine gowns which Ziems has been working on for years. It also inspired the development of an exclusive collection of ornate back pieces, alongside GLL’s first major range of hair accessories, purposefully-designed in new signature fabrics to complement the silk capsule.
Australian supermodel and musician Cheyenne Tozzi is the ‘face’ of the La Bamba campaign, which was photographed by Emily Abay at ‘The Range’ in Byron Bay – the Spanish-inspired private residence of Tom and Emma Lane, creators of The Farm and soon to open The Beach House – East Coast.
“I really wanted a strong, iconic Aussie woman to represent this collection, and I knew Cheyenne would be the perfect choice,”
“Cheyenne is a natural beauty and oozes confidence, soul and character. I love her individuality – she is intriguing, interesting and unapologetically herself.”
“We have always designed for the woman – not the ‘bride’. Our customer is really open to new ideas and eludes tradition – and La Bamba pushes the boundaries of bridal like never before.”
The gowns – which range from $1900 to under $4000 – are now available to order on the Grace Loves Lace website and at the brand’s five international showrooms, including its newest designer suite in Dallas, Texas.